Rock Island Armory Introduces Sleek New Look for Legendary 1911’s

ria_SmallAs much as we like to talk about accuracy and reliability and such, the look of a gun also plays a not-insignificant role in decisions. One thing that’s bugged me about 1911’s, from an aesthetic point, is how the manufacturers love to take up all that real estate on the side of the slide with their logos and such. Don’t get me wrong, I understand the desire to make one’s self known, but I’m a big fan of the “less is more” mentality.

That’s why I was quite happy with Rock Island Armory’s announcement today about a change to the way they’re displaying their logo: They’re making is smaller and putting on the back of the slide. 

From the press release:


Pahrump, NV – Rock Island Armory, the world’s largest seller of 1911 pistols, has introduced a new look for their entire line of popular handguns.  Guided by customer feedback and a shift to provide a more streamlined look, Rock Island Armory has moved their logo from the side of the slide to the back of the slide displaying the distinctive Rock Island Armory logo.  The company is now shipping all 1911 pistols with the new look.

“Two of the things that are important to us are staying true to the legendary standard platform of the 1911 and the second is listening to our customers,” said Martin Tuason, President of Rock Island Armory.  “We were ready to refresh the look of our pistols and we heard a lot of feedback that the subtle change to a smaller logo at the back of the slide would give our 1911’s a more distinctive and streamlined look.”

The new visual change to the company’s 1911 pistols follows on the heels of the addition of rubber grips to the 1911 Tactical Series.  Rock Island Armory’s global lineup of 1911 pistols includes the GI, Tactical, 2011 Tactical, Match, MAP/MAPP and the company’s revolutionary TCM series.

For more information, check out  http://www.armscornation.com/


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